Fulvia Givone, founder of the company Italian Glamour, embodies the perfect combination of tradition and innovation in the high-end wood sector.
A family legacy
For six generations, the Givone family has lived to the rhythm of wood. Fulvia Givone is part of this family of passionate artisans, who bring their own personal touch to a traditionally male world. ” I ended up in the woods when I was very young. But to make room there, I had to learn a technical language, to show not only that I have taste, but also a real competence “, he emphasizes. From an early age, Fulvia Givone developed a keen sense of harmony and aesthetics. If wood attracts it, it is as much for its nobility as for its ability to warm a space and to dialogue with other materials. With more than forty years of experience in the wood sector, in 2019 he founded his own brand: Italian Glamour . The name itself sums up its ambition: to combine the sense of Italian design with craftsmanship excellence. ” Parquet is not just a floor on which you walk. It’s a living material “, he explains.
A unique vision
Under the Italian Glamour brand, Fulvia Givone designs and manufactures high-end parquet floors conceived as works of art. Handcrafted in the workshops of TT Project Srl, the products are made of European oak or exotic woods from sustainably managed forests. The approach is both responsible and artistic: geometric designs, subtle textures, deep nuances. ” I like that the parquet blends into an atmosphere, that interacts with stone or metal. A beautiful natural light, a well-designed floor, and no need to overdo it. “Lightness is my signature ” says Fulvia Givone. Aimed at a demanding clientele – interior designers, hotels, luxury boutiques or private – the products of Fulvia Givone are designed for those looking for the exceptional. In addition to selling flooring, Italian Glamour offers tailor-made support, from aesthetic advice to design. ” I feel the trends, but I rely mostly on what I feel when I visit a place. “Wood inspires me, it tells a story,” he adds.
Harmony, nature and creative audacity
The identity of Italian Glamour is reflected in its logo: an acacia tree, universal symbol, inscribed in a geometric figure inspired by Leonardo da Vinci’s Vitruvian Man. A non-random choice: it reflects the vision of Fulvia Givone, for whom wood is the meeting point between nature, human and divine. ” The wood is alive. When we cut down a tree, we have to get something beautiful and sustainable out of it,’ says the entrepreneur. This ecological awareness also feeds the philosophy of TT Project , the company that founded the brand. Today, Fulvia Givone looks to the future with ambition. It is developing new collections, wants to open up even more internationally and share its knowledge. In a sector still strongly male, she embodies a rare figure: that of entrepreneur, creative, technical and visionary. With Italian Glamour, Fulvia Givone doesn’t just sell products: she invites you to a true art of living.
